What a whirlwind the past couple of seasons has been in cottage country! To say that it has been active is an understatement. Buyers are very interested in the Parry Sound- Muskoka district, inventory has been
relatively low, and properties are selling. The buyers that I’ve been working with are, for the most part, quite knowledgable and informed. They are discerning and they are looking for very specific types of product for their dollars. This always reminds me of just how important it is that seller’s be discerning too when they make a decision to list their property.
The Phillips Team is very aware of the importance client/customer service is and how significant real
estate investment can be in a person’s portfolio. It is of the utmost importance to their overall family resources and it is ultimately part of a person’s legacy. It is important! And so, I believe very strongly that sellers must really consider the sale of their family resource(s) as a business decision. I don’t think that it is good enough that a person’s property is listed on MLS and then through self promotion, a buyer may emerge. Yes, The Phillips Team certainly does promote its services through signage and other mediums, but there is also a very strategic purpose to this. Not only is our marketing intended to reach one of our business goals, to work with more clients and customers, it is also designed to create the utmost market exposure for my sellers. My priority is to create the maximum amount of market exposure for each and every one of my featured listings, so that the highest and best selling price can be achieved.
Our marketing strategy is multifaceted and well designed to reach out and present my listings to real buyers, in the GTA , nationally, and internationally. We know that our combination of marketing avenues has proven very effective for my sellers. In order to reach buyers, our approach includes:
- local signage that drives traffic to our website;
- publishing our own magazine (3-4 times/annually) which is distributed
to high traffic locations throughout the district;
- professionally designed website (receives on average 500+ hits a day) which showcases my listings and other great information about cottage country real estate;
- extensive social media presence (buyers use social media exhaustively);
- participation in specific trade shows (e.g. Cottage Life Show, National Home Show) to interact with motivated buyers;
- participation in local print media;
- Use of vast ReMax resources such as ReMax Luxury Collection & Global ReMax.
Karen and I work together to share our combined skill sets in real estate, entrepreneurial business, marketing, and education. Our goal is to provide you with a professional experience that ultimately aims to produce the best possible outcome when selling your property. We are professionals that truly do care about the people that we work with. Give me a call to see how we can work for you!
AN UPDATE: The market continues to be strong into the late fall with inventory low and buyers continuing to seek good product. In my opinion, this strong real estate market makes it the ideal time for sellers to capitalize on the strong supply and demand dynamic in our region!